Lunch & Learn: Your Business in the Digital Marketing Age
Name:
Lunch & Learn: Your Business in the Digital Marketing Age
Date:
February 6, 2019
Time:
12:00 PM - 1:00 PM EST
Website:
http://www.keweenaw.org
Registration:
Register Now
Event Description:
NOTE: This event was originally scheduled for January 30th, and now has been rescheduled for February 6th!
Come learn about Digital Marketing and find out which products are best suited for your business goals. Let’s face it, navigating today’s digital online offerings can be confusing. Let the digital experts from TV6 and FoxUP help you get started in a friendly, no-sales forum.
Topics Include:
About your presenter: Mary Myers has been working in advertising sales for 27 years, getting her start in print, transitioning into television, and then finally digital. Mary is supported by a Gray Digital and LocalX, TV6’s digital media company, and the UP’s best team of digital marketing professionals.
Come learn about Digital Marketing and find out which products are best suited for your business goals. Let’s face it, navigating today’s digital online offerings can be confusing. Let the digital experts from TV6 and FoxUP help you get started in a friendly, no-sales forum.
Topics Include:
- The Digital Buying Cycle
- Analyzing and optimizing your website
- Inbound vs Outbound Digital Advertising
- Search Engine Optimization
- Pay Per Click or Google Ad Words
- Internet Audience Targeting, Both Video and Display
- YouTube and Targeted TV
- Social Media Marketing and Advertising
- Email Marketing, Blogging, and Digital Newsletters
- OTT: Over the Top TV, Streaming TV
About your presenter: Mary Myers has been working in advertising sales for 27 years, getting her start in print, transitioning into television, and then finally digital. Mary is supported by a Gray Digital and LocalX, TV6’s digital media company, and the UP’s best team of digital marketing professionals.
